Madhu Dadi
I buildweb applicationsPassionate AI & Marketing Analytics leader with 9+ years of experience building scalable web applications and AI-powered solutions. Specialized in FastAPI, React, Node.js, and modern cloud technologies.
About Me
Get to know me better
I am an AI and analytics professional focused on solving real-world business problems using machine learning and decision intelligence.
My work revolves around building systems that go beyond dashboards. I build systems that predict, recommend, and automate decisions.
I have experience across healthcare, e-commerce, and digital platforms, where I’ve designed AI-driven solutions to improve customer engagement, optimize marketing strategies, and drive measurable growth.
I operate at the intersection of AI, data, and business strategy, ensuring that every model translates into real impact.
Work Experience
My professional journey
Senior Analytics Manager
Novartis
•full-timeAnalytics Lead specializing in the end-to-end management of digital initiatives, leveraging machine learning frameworks and automated pipelines to drive predictive patient engagement.
Key Responsibilities:
- Strategic Direction: Led the digital analytics roadmap for Patient Support Services, driving data-informed decisions to enhance patient engagement.
- KPI Architecture: Designed and implemented advanced performance frameworks to measure the impact of digital initiatives on patient programs.
- Full Lifecycle Management: Managed the end-to-end analytics process, from architecting robust data collection to delivering predictive insights.
- Cross-Functional Leadership: Collaborated with Marketing and IT to integrate real-time analytics into core business processes and divisional growth.
- Executive Advisory: Translated complex datasets into strategic recommendations for senior leadership to optimize operational efficiency.
- Mentorship: Fostered a data-centric culture by training team members on advanced modeling and digital analytics best practices.
Marketing Analytics Manager
RedBus (MMT Group)
•full-timeGrowth-driven Analytics Expert at redBus expert in bridging marketing analytics with actionable strategies to scale brand awareness and significantly reduce customer churn.
Key Responsibilities:
- Cross-Channel Campaign Orchestration: Spearheaded the planning, execution, and real-time optimization of high-budget brand campaigns across Facebook, Google Ads, and Programmatic platforms.
- Strategic Playbook Architecture: Authored comprehensive Brand Playbooks for Digital, Social, and Owned media, standardizing budget optimization and maximizing ROI for global brand initiatives.
- Award-Winning Strategy Development: Recognized as the Q3 Trailblazer (Best Performer) for designing a customer acquisition strategy that delivered substantial new user growth.
- Unified Measurement Solutions: Directed the Marketing Analytics team to build custom measurement frameworks for ATL (Above-the-Line), BTL (Below-the-Line), and Digital campaigns, ensuring a 360-degree view of brand awareness.
- CLM Strategy & Automation: Managed the end-to-end strategy for Customer Lifecycle Management (CLM) across Email, WhatsApp, SMS, and Push Notifications to drive long-term user value.
- Churn Mitigation: Developed data-driven retention models and personalized communication paths that successfully decreased customer churn and improved platform loyalty.
Achievements:
- Received the Best Performer of the Quarter (Q3 2022) award for creating the best campaign strategy in redBus.
Analytics Manager
GroupM (WPP Media)
•full-timeExpert in designing next-generation data solutions, specializing in privacy-centric measurement and the integration of first-party data into scalable marketing frameworks.
Key Responsibilities:
- Ads Data Hub (ADH) Orchestration: Led the end-to-end implementation of Google Ads Data Hub projects for GroupM’s top-tier (top 5%) global clients, navigating complex privacy-safe data environments.
- First-Party Data Strategy: Handled the adoption of 1st-party data solutions, utilizing cluster analysis and pricing analytics to enhance audience targeting and campaign precision.
- Attribution & Journey Mapping: Engineered Brand Lift studies and multi-touch attribution models to identify the optimal consumer path from initial exposure to final conversion.
- Frequency & Reach Analytics: Performed advanced frequency reach analysis to determine the "diminishing returns" point of ad exposure, ensuring maximum cost-effectiveness.
- Conversion Lift Research: Measured incremental business value through conversion lift studies, providing empirical proof of media impact.
Achievements:
- High-Performance Culture: Honored as the Best Performer of the Year (2020-2021) for delivering exceptional analytical value across GroupM agencies.
- Strategic Consulting: Acted as a subject matter expert for senior agency stakeholders, translating complex data science concepts into actionable media buying strategies.
Web Developer and Penetration Tester
Absolinsoft
•full-timeStarted my professional journey building responsive websites and web applications for various clients. Gained strong foundation in modern web development practices and client communication.
Key Responsibilities:
- Developed responsive websites using HTML, CSS, JavaScript, and React
- Integrated third-party APIs and services
- Implemented responsive designs from Figma mockups
- Optimized websites for performance and SEO
- Provided technical support and maintenance for client websites
Education
My academic background
Master of Business Administration
Indian Institute of Management (IIM), Amritsar
Marketing & Analytics
MBA graduate from IIM Amritsar with a focus on Strategic Marketing and Analytics, trained in transforming data-driven insights into sustainable business growth and organizational leadership.
Batchelor of Technology
MVGR College of Engineering
Electrical and Electronics Engineering
Developed a strong technical foundation in electrical systems, circuit design, and computational logic, fostering a rigorous approach to complex problem-solving and mathematical modeling.
Certifications
Professional credentials and certifications
February 1, 2026
CERTIFICATE
for
Complete Data Science, Machine Learning, DL, NLP Bootcamp
Udemy
Credential ID:
UC-2c133425-fc3d-4d86-89e5-6499c0e3669f
June 7, 2025
CERTIFICATE
for
Microsoft Certified: Azure AI Fundamentals
Microsoft
May 12, 2025
CERTIFICATE
for
MongoDB Python Developer Path
Certification validating skills in MongoDB database development, schema design, and aggregation framework.
MongoDB Inc.
May 9, 2025
CERTIFICATE
for
GitHub Actions Professional Certificate
Certification showing expertise in building automated workflows and CI/CD pipelines with GitHub.
GitHub
Credential ID:
b94f1c7e-6a06-4cd8-ad3b-2ec9012d27e3
May 6, 2025
CERTIFICATE
for
DataIku Core Designer
Certified proficiency in the Dataiku DSS environment, specializing in the end-to-end data pipeline lifecycle from data ingestion and visual preparation to building automated workflows and deploying basic machine learning models.
DataIku
Get In Touch
Wherever you are in the world, let's work together on your next project.